The Domino Effect

Despite the general air of doom and gloom on the High Street, fast food appears to be the market to be in.

Domino's, the pizza delivery firm which has 553 stores in the UK and Ireland, says people are looking to "trade down" from going out for a meal but were unwilling to give up entirely on luxuries.

Sales for the year to 28 December were up 18.4 per cent to £350.8m, while like-for-like sales grew 10 per cent for the same period.

Domino's say that the company's sponsorship of the Saturday night TV show Britain's Got Talent had proved successful, with sales perceptibly rising around the time the programme was broadcast.

Meanwhile fast-food giant McDonalds says it is now serving 100 million customers a month via it's 1,200 retail outlets in the UK.

What a sad indictment of our country this is.